● EPIPHYLLUM is a brand positioned in the medium level of the Ready-to-Wear market
● Targeting fashion conscious consumers with high disposal income and various lifestyle
● Appreciate high quality products with value, pay attention to details
● Age18-35
● The EPIPHYLLUM woman
- is a modern women that is strong in personality and wise in brain
- She prefers clothes with a sense of twist touch
- She pays attention to material, design and detailsas well as the value of the clothes