Wenzhou Vocational and Technical College Lecturer
Teacher at the School of Design and Creativity, with a Master’s Degree in Literature from the Hong Kong Polytechnic University. Research interests include new media operation and production, as well as cultural industry research. With 5 years of teaching experience and 5 years of experience in Taobao and WeChat public account operations, successfully operated the Taobao store “UWB Research and Creation IoT Technology” as a top seller in the industry.

Research Projects:
1.“New Media Promotion and WeChat Account Operation Services” (H2019092) - Horizontal project
2.“Analysis of Traditional Culture Preservation and Communication in the Era of New Media” (WZY2020019) - College-level project at Wenzhou Vocational and Technical College
3.“Design Copywriting and Planning” - Information Technology Teaching Reform (WZYYB202009) - Teaching reform project at Wenzhou Vocational and Technical College
4.“Study on Image Construction of Humanistic Wenzhou” (18wsk349) - Project by the Municipal Social Science Federation

Published Works (Papers):
1.“Analysis of Communication Elements of WeChat Official Accounts from the Perspective of Communication Studies” - “Media Forum” 2020.1
2.“Exploration of Traditional Culture Communication in the Era of New Media” - “Visual Horizon” 2020.4

Competition Experience:
Guided students to participate in:
1.First Prize (3/3) in the 12th Zhejiang Challenge Cup Entrepreneurship Competition for College Students
2.First Prize (1/2) in the 9th Zhejiang College Student Advertising Creative Design Competition

Main Taught Courses:
“Applications of New Media Communication”, “Design Copywriting and Planning”, “New Media Graphic Design”, etc.